Team
Team
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An MBA from Boston University, Rohit worked in Forex banking in London for 2 years before joining Contract in 1990.
Besides heading the strategic planning function for Contract nationally, Rohit leads Core Consulting, the marketing & strategic consulting division of Contract. The range of assignments for Core Consulting include brand positioning, marketing strategy & plans, portfolio planning, service benchmarking, business models, mix development, innovation & NPD projects & marketing training.
Over the years, Rohit has worked closely with clients over a wide portfolio including Cadbury, Dominos, Shoppers Stop, Asian Paints, HSBC, Marico, Franklin Templeton, Louis Philippe, NIIT, ICICI Bank & HDFC Bank.
He is on the Advisory Board of TRRAIN; a not-for-profit trust that works towards the betterment of the retail sector and Expat Properties India Limited; a group with interests in real estate, construction & engineering projects, sports & leisure and media.
He has been a guest faculty at management institutes like IIM & SP Jain and has conducted training programs for many companies including Cadbury, Marico, Dabur and HSBC, the latter across Asia Pacific. He has also published three white papers that have been awarded the Atticus Merit Certificates, the global WPP recognition for original published thinking. He has been a member of the Effies Jury in India & on the global Effies Jury.
Jayanth helps brands take the right decision based on thorough consumer insights. With over 20 years of domain expertise in Branding, Advertising and Research across WPP network, he has worked on diverse categories spanning Consumer Durables, Banking & Finance, Retail, Telecom, Airlines, FMCG and F&B, across Indian and international markets.
Jayanth specializes in ethnography, loves to observe people, their culture, their values. Through these observations, he forms informed opinions that help him explore how brands can find a fit into people’s lives.
In his earlier assignments, Jayanth has played pivotal role in business acquisition and organic expansion. He is adept in building and handling proprietary Brand Management tools. Other aspects of his business personality include Knowledge Management, Mentoring and Training, Stake holder perception management.
When not doing business Jayanth loves to immerse himself in books, films, social media, Vedas, Upanishads, Indian mythology, Yoga which feeds his mind for the next big insight, trend and cultural code.
Jayanth is married to Jayashree, an HR strategist, heading Human Capital Management for a young growing IT enterprise. They have two wonderful boys- Jayasuryaa who is already an ethical hacker, while just in the final year of school and Scamp- their wonderful dog, who fills their lives with immense happiness and unconditional love, which nothing can replace.
FILTER
An MBA from Boston University, Rohit worked in Forex banking in London for 2 years before joining Contract in 1990.
Besides heading the strategic planning function for Contract nationally, Rohit leads Core Consulting, the marketing & strategic consulting division of Contract. The range of assignments for Core Consulting include brand positioning, marketing strategy & plans, portfolio planning, service benchmarking, business models, mix development, innovation & NPD projects & marketing training.
Over the years, Rohit has worked closely with clients over a wide portfolio including Cadbury, Dominos, Shoppers Stop, Asian Paints, HSBC, Marico, Franklin Templeton, Louis Philippe, NIIT, ICICI Bank & HDFC Bank.
He is on the Advisory Board of TRRAIN; a not-for-profit trust that works towards the betterment of the retail sector and Expat Properties India Limited; a group with interests in real estate, construction & engineering projects, sports & leisure and media.
He has been a guest faculty at management institutes like IIM & SP Jain and has conducted training programs for many companies including Cadbury, Marico, Dabur and HSBC, the latter across Asia Pacific. He has also published three white papers that have been awarded the Atticus Merit Certificates, the global WPP recognition for original published thinking. He has been a member of the Effies Jury in India & on the global Effies Jury.
Jayanth helps brands take the right decision based on thorough consumer insights. With over 20 years of domain expertise in Branding, Advertising and Research across WPP network, he has worked on diverse categories spanning Consumer Durables, Banking & Finance, Retail, Telecom, Airlines, FMCG and F&B, across Indian and international markets.
Jayanth specializes in ethnography, loves to observe people, their culture, their values. Through these observations, he forms informed opinions that help him explore how brands can find a fit into people’s lives.
In his earlier assignments, Jayanth has played pivotal role in business acquisition and organic expansion. He is adept in building and handling proprietary Brand Management tools. Other aspects of his business personality include Knowledge Management, Mentoring and Training, Stake holder perception management.
When not doing business Jayanth loves to immerse himself in books, films, social media, Vedas, Upanishads, Indian mythology, Yoga which feeds his mind for the next big insight, trend and cultural code.
Jayanth is married to Jayashree, an HR strategist, heading Human Capital Management for a young growing IT enterprise. They have two wonderful boys- Jayasuryaa who is already an ethical hacker, while just in the final year of school and Scamp- their wonderful dog, who fills their lives with immense happiness and unconditional love, which nothing can replace.